Imagine the United States in 20 years time. Is your mind filled with the hopes of medical and technological advancements that have improved the lives of everyone? In a perfect world, these hopes would be goals, but we all know that this world of ours is flawed to the core.
In Feed, Grant imagines the U.S. after surviving a zombie apocalypse. This is post-apocalyptic world like none other I’ve read. The government survived and the average citizen’s way of life has comfortably adjusted to the constant threat of zombies and their infection. This world was a refreshing take on the genre as it definitely instilled more hope in humankind’s acclimation to disaster than most post-catastrophe imaginings.
The story follows Georgia and Shaun Mason as they become the first bloggers to be a part of the official press for the upcoming presidential election. They are thrust into the world of politics and they have been tasked with more than what they bargained for. Before too long, they are beginning to uncover a conspiracy that threatens to kill more than just themselves.
Whilst Feed is a fast-paced romp with enthusiastic characters and a thrilling plot, what sold me was the commentary made about the media. Conspiracies and lack of trust in the media were more infectious than the zombie virus. This is surprisingly apt since this book was written before the scourge of “fake news” that erupted around the 2016 presidential election.
In this world, traditional sources of media had let the public down at the beginning of the zombie virus outbreak. This led to bloggers becoming a more trusted news source. Bloggers went out into the world that everyone was afraid of and figured out how to survive, or died trying. Their bravery and quest for the truth made them famous as many relied solely on the internet to know the goings on of the world.
Since this book is set around a presidential campaign, it wasn’t hard to see the relevance of this book regarding the trust of the press during and after the 2016 election. I found it utterly fascinating how bloggers, who were steadily gaining significance in the world of news, filled the glaring holes left by traditional sources of media. Bloggers literally defined their legitimacy by consistently proving that they were worth their merit. The backdrop of faithlessness in traditional media promoted the image that bloggers were the ultimate truth crusaders. The traditional newsroom had no place in this brave new world. It was only those willing to risk it all who could be trusted with delivering information that could potentially save or end lives.
Whilst we have not seen a steady increase in blogger legitimacy in the eight years after Feed was first published, there has been a noticeable decrease in the overall trust in our media sources. Over the last few years I have become overwhelmingly distrustful of headlines and mainstream news sources. If I can’t know their biases upfront then I have trouble putting faith in the information they are trying to sell me. I find myself cross-referencing sources to illuminate subtle prejudices and locate a clearer version of the truth. I personally don’t have a lot of faith in traditionally media sources because the veins of their financial lifeblood is shrouded by the veil of large companies, which leaves consumers blind to their purpose.
Bloggers tend to have clearer purpose. They are likely to be driven by a passion for telling the news or for plugging their opinions. The longer you invest in a blogger’s content, the clearer their purpose becomes and the foundation of trust can start really settle down. This happened for me when I first started watching Philip DeFranco on YouTube. He is relatively transparent with his business and opinions so that even when we disagree on certain topics, which happens every now and then, I can still rely on the information to be certifiably honest. This doesn’t mean that I believe every word that comes out of his mouth, but because I have watched him for many years, there is an existing faith in the quality of the information. Over time, this has led me to trust him as a source of media over traditional, mainstream sources.
Post-2016 election, consumer discretion regarding their trust in news sources is a necessary skill to survive our brave new world. We may not have had to deal with a zombie outbreak but the world of news have drastically changed since the election. As media consumers in 2018, who undoubtedly wish to mentally survive the scourge of “fake news” and the most disastrous U.S. election, it is our prerogative to become both discerning and critical of the media we place our trust in. We need to prioritise the value of our trust to avoid becoming infected with lies, hate, and faithlessness.
Feed was an excellent read that inspired some thoughts about the current state of the truth in our news sources. The main plagues in Feed are present in our modern society and it seriously shouldn’t take a zombie virus outbreak for us to realise the imperfections of our world. Feed reminds us that regardless of these societal flaws, the truth is out there for anyone brave enough to seek it.
Are you brave enough to seek the truth?
Don’t wait for the end of the world to find out.
Rating – 4.5 stars